~ CORPORATE CULTURED AND LEADERSHIP: ~

KEYS TO GOOD STRATEGY EXECUTION

NUR FILZAH BINTI SULAIMAN

TMA 2

1110820

Corporate culture refers to the shared values, ingrained attitudes, core beliefs and company traditions that determine norms of behavior, accepted work practices, and styles of operating.

Perpetuating the culture by :

• Systematic indoctrination of new members.
• Vocal support by senior managers.
• Rewarding those who display cultural norms.
• Ceremonies honoring employees.
• Telling and retelling of the firm's legends.
• Screening and selecting new employees.

Causes of cultural change are :

1. New or revolutionary technologies.
2. Diversification into new businesses.
3. Rapid growth of the firm.
4. Merger or acquisition of another firm.
5. Shifting internal conditions.
6. New challenges in the marketplace.

In a strong-culture company, deeply rooted values and norms of behavior are widely shared and regulate the conduct of the company's business.

The development of a strong culture with founder or strong leader with strong values and commitment by the firm to ethical behavior.

Changing the culture of an organization.

Top executive and upper management behaviors.

Ceremonial events to honor exemplary employees.

Physical symbols that represent the new culture.

MAKING CORRECTIVE ACTIONS SUCCESSFULLY REQUIRES:

A through analysis of the situation.

Good business judgment in deciding what actions to take.

Good implementation of the corrective actions.